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Leadership & Strategy
Article
I broke with tradition to keep our family business alive
How do you make changes to a 300-year old family business? Carefully. This is how cider company Aspall brought in a fresh perspective.
Challenge the status quo
Sales & Growth
Article
We lost sight of how important managing customers proactively is
When customer issues started slipping under the radar, Arthur Online took a proactive approach to their customer service.
Manage customers proactively
Leadership & Strategy
Article
We codified our culture to successfully expand to new locations
To expand your business, try to get your cultural values out of your head and into a format you can share with everyone else. See how Chance & Counters did it.
Keep values across different locations
Sales & Growth
Article
Moving beyond paid acquisition broadened our marketing reach
For BusinessComparison, it didn’t pay to put all its efforts into one type of marketing activity. Broadening the strategy led to greater reach.
Expand your marketing reach
Digital Readiness
Article
We used external agencies to build a luxury ecommerce giant
Leather retailer Maxwell Scott found it challenging to transition its door-to-door business into a digital success, turning to external agencies for help.
Collaborate externally
People & Team
Article
Our appraisal process left us struggling to compare employee performance
Preston-based firm Suresite realised that its staff review process was too vague to provide any real insights on company-wide performance.
Define 'good' performance using clear performance metrics
Leadership & Strategy
Article
We used our company’s “why” to steady ourselves during rapid growth
Mojo Mortgages realised growth was making it hard for employees to “buy in” to management decisions being made without communicating across the business.
Structure your approach
Digital Readiness
Article
We upgraded our software capabilities to gain real-time insights
With outdated software slowing processes and stifling growth, Blends tracked down a new solution.
Find software that supplies real-time data
Planning
Article
Non-revenue targets enabled us to scale our values
A lot of businesses see customer satisfaction ratings plummet as they expand. ImpraGas was determined not to let that happen. Read how they used target-setting to get there.
Create non-revenue targets
Leadership & Strategy
Article
Our company values meant something different to everyone
Fordway learned that its company values meant something different to each employee. Here's how they got staff involved in updating and designing new ones.
Create meaningful vision and values
People & Team
Article
Measuring staff performance kept us consistent through change
Putting a structure in place to measure staff performance and give consistent performance reviews to its growing number of employees was key for mmadigital.
Measure staff performance using a defined process
Sales & Growth
Article
We invested in after sales support to create a sustainable business
Car repair marketplace whocanfixmycar.com faced the challenge of building a sustainable business in an industry with a high customer churn rate.
Maximise effectiveness of your salesforce
People & Team
Article
Allowing staff to innovate took the business in new directions
When you get stuck in a rut, how do you re-energise your business? Online gift company Prezzybox found that innovation started with its staff.
Encourage staff innovation
Leadership & Strategy
Article
We had to build machine learning capabilities without sector expertise
Streetbees believed machine learning could unlock the value of the market research it was doing for clients, but didn’t have the sector expertise needed.
Establish R&D budget and strategy
Leadership & Strategy
Article
Suppliers provided the magic to develop the impossible ice cream
Corte Diletto took an innovative approach to product development – using external help to develop the idea after manufacturers thought it wasn't possible.
Develop external contacts with the aim of developing new products / services
Digital Readiness
Article
We used IoT technology to manage our changing occupancy levels
When Sensor City started looking at ways to utilise IoT technology, they found a way to manage systems based on changing occupancy levels.
Invest in IoT capabilities
People & Team
Article
A flexible working policy helped us attract top talent
When you’re competing for top talent, a flexible working policy can set you apart from the rest. Here’s how inniAccounts made it work for them.
Embrace workplace flexibility
Sales & Growth
Article
We had to hire local talent to expand successfully
When Vuealta started global growth planning the amount of information available was overwhelming. It's solution was to invest in local support and talent.
Prepare for expansion
Leadership & Strategy
Article
We rolled out a profit share scheme to reward staff commitment
MI Supplies wanted to find a way to reward staff commitment and help them place long-term relaionships over short-term profit. It settled on a profit share.
Reward commitment to vision and values
People & Team
Article
A structured onboarding process helped staff adapt to our pace
Onboarding isn’t just about welcoming new people in. OneUp Sales saw business improvements across the board when the team gave a little structure to their onboarding process.
Develop a successful onboarding process
Digital Readiness
Article
Digital apathy stopped our business moving forward
HR firm Jaluch found it challenging to increase digital skills into the business. Digital apathy meant efforts were efforts were greeted with groans.
Build digital skills
Sales & Growth
Article
We used customer feedback to prioritise our marketing spend
With so many marketing channels available, it’s hard to know where to invest. Bury-based security firm Expert Security let customer feedback guide them.
Set a customer feedback strategy
Digital Readiness
Article
The best decision we ever made? Taking a risk and embracing the unknown
Plastic Card Services took a leap of faith and invested in new technology to build a sustainable advantage.
Find opportunities outside your skillset
People & Team
Article
We stopped trying to shoehorn people into a role needing filled
Rattan Direct had been guilty of shoehorning someone into an in-house role they don’t really want or settling for a new hire who lacked the right skills.
Recruit to succeed